IFYK - IF You Know (Formerly Ezvent)
Increasing Event Discoverability to enhance engagement and community interaction
This is a high-level summary of my work due to a NDA. Feel free to contact me at kyagar@fordham.edu to learn more :)
Overview
IFYK - If You Know (formerly Ezvent) is a comprehensive event search engine that helps users discover and register for events in their area. When I joined Ezvent, my tasks centered around increasing Event Discoverability and User Shareability.
During my tenure, I spearheaded the design of numerous platform components, contributing to the creation of over 100 screens to actualize the envisioned user experience. These designs encompassed crucial elements such as the User Profile Page, Calendar, Event List View, Event Cards, Event Registration, and Event Swiping functionalities.
My team and I’s crowning achievement was designing an event swiping system, intending to amplify event visibility and engagement.
Following the rebranding to IFYK after my internship, the platform underwent a streamlined launch. The swiping functionality debuted alongside the app, instantly captivating users and increasing event exploration.
As IFYK continues to grow as a platform, the design framework established by my team and me remains foundational, driving the platform’s visual identity and enhancing usability for current and future users alike.
Organization
IFYK - If You Know
Roles
UX Researcher, UI Designer
Timeline
July - September 2023
The Problem & The Solution
Problem: The platform has not yet been released. It is unclear if the platform supports users in trying out events beyond their interests.
Business Goal: Create a solution that pushes users to register for events, increasing user satisfaction and retention.
Solution: Develop a swiping system that ensures the user pays attention to one event at a time. Bring in potential users for testing of the new swiping system to gain data and compare behavior compared to the traditional event list view.
I, alongside my fellow designers, created a swiping system. Akin to how popular dating apps such as Tinder operate, the goal was to have the user focus their attention on one single event at a time. The intention was that users would spend more time reading about events they would not have sought out otherwise and being intrigued, thus registering for the event.
I had the users use the standard list event view first, and then the swiping view. After, I interviewed them to go over their results. We discussed what happened and gained clarity on their usage of both systems. Afterward, my team and I synthesized the data to calculate the impact of the swiping system.
Why is Ezvent important?
Ezvent emerged as a response to the challenges of rebuilding connections in a post-pandemic world. Our mission revolves around reigniting individuals' ties to events they once frequented while facilitating the discovery of new, meaningful experiences.
Currently, there is no dominant player in the market that acts as a hub for all events. Popular competitors such as Ticketmaster may dominate sports and concerts, and local niche events tend to stay hidden in smaller tight-knit online communities.
Results
The implementation of the swiping system at Ezvent proved to be a resounding success. Through analysis of our test users’ behavior, a consistent trend emerged. Noticeably, we saw improvements in KPIs such as prolonged engagement with event details and increased rates of event registration. Feedback from one participant in particular cited that they “really got to learn more about an event, making it less intimidating to register.” This sentiment was echoed by the majority of our test demographic.
Despite the conclusion of my internship before the platform’s official launch, I am proud to note that the swiping feature was integrated into the final launch product, serving as its flagship element. Furthermore, my contributions have laid the groundwork for an established design language, facilitating the swift implementation of additional features and concepts while ensuring visual cohesion and user familiarity.