Problem
The platform has not yet been released. It is unclear if the platform supports users in trying out events beyond their initial interests.
Business Goal
Create a solution that pushes users to register for events, increasing user satisfaction and retention.
Solution
Develop a swiping system that ensures the user pays attention to one event at a time. Bring in potential users for testing of the new swiping system to gain data and compare behavior compared to the traditional event list view.
Testing & Optimization
I, alongside my fellow designers, created a swiping system. Akin to how popular dating apps such as Tinder operate, the goal was to have the user focus their attention on one single event at a time. The intention was that users would spend more time reading about events they would not have sought out otherwise and being intrigued, thus registering for the event.
I had the users use the standard list event view first, and then the swiping view. After, I interviewed them to go over their results. We discussed what happened and gained clarity on their usage of both systems. Afterward, my team and I synthesized the data to calculate the impact of the swiping system.
Ezvent emerged as a response to the challenges of rebuilding connections in a post-pandemic world. Our mission revolves around reigniting individuals' ties to events they once frequented while facilitating the discovery of new, meaningful experiences.
Currently, there is no dominant player in the market that acts as a hub for all events. Popular competitors such as Ticketmaster may dominate sports and concerts, and local niche events tend to stay hidden in smaller tight-knit online communities.
The implementation of the swiping system at Ezvent proved to be a resounding success. Through analysis of our test users’ behavior, a consistent trend emerged. Noticeably, we saw improvements in KPIs such as prolonged engagement with event details and increased rates of event registration. Feedback from one participant in particular cited that they “really got to learn more about an event, making it less intimidating to register.” This sentiment was echoed by the majority of our test demographic.
Despite the conclusion of my internship before the platform’s official launch, I am proud to note that the swiping feature was integrated into the final launch product, serving as its flagship element. Furthermore, my contributions have laid the groundwork for an established design language, facilitating the swift implementation of additional features and concepts while ensuring visual cohesion and user familiarity.